Consumer Goods and Services Marketing

This concentration is designed to develop advanced decision-making skills in the area of brand management and marketing of consumer goods and services. Courses will focus on the key concepts and techniques that are useful in appraising and prioritizing marketing activities, conducting market analyses and solving marketing problems within the broader context of firm management. Application of skills will be demonstrated through extensive case study projects and classroom discussions in these concentration courses.

Consumer Goods and Services Marketing

Students in this concentration must choose three (3) of the following 3-credit hour courses for a total of nine (9) credit hours:

​Code ​Course ​Credit
​MKG 525 Essentials of Consumer Goods & Services Marketing 3
MKG 530 Consumer Behavior and Buying practices 3
MKG 535 Consumer Promotional Strategy 3
MKG 590 Internship for Curricular Practical Training 3
   Total:  9