Mission, Values, & Vision


The vision of the Davis College of Business is to cultivate innovative business leaders throughout North Florida and beyond.


The Davis College of Business delivers high-quality educational programs that develop leaders who: 
  1. Exhibit business acumen 
  2. Demonstrate leadership abilities and ethical behavior 
  3. Use critical thinking and communication skills 
  4. Leverage technical and analytical skills 
  5. Cultivate global awareness 


  • We are committed to supporting continuous personal, professional and leadership development of our students, alumni, and community members. 
  • We support progressive and meaningful research, creative activity, and knowledge dissemination. We celebrate excellence in teaching. 
  • We strive to become thought-leaders in global management education based on our active pursuit of global partners in business and education. 
  • We recognize the value of ethics and cultural diversity and welcome and respect people of differing backgrounds, beliefs, and points of view.
  • We value and foster mentoring relationships and shared responsibility for learning. 
  • We embrace and explore technology as a means of enhancing and delivering management instruction in order to increase flexibility for our students and expand our academic outreach. 
  • We actively seek partnership opportunities with the corporate community in order to enrich the educational experience of our business students and promote the practical relevance of our college.