Communication, Culture, and the Amalfi Coast Sant'Anna Institute in Sorrento, Italy

Jacksonville University’s award-winning Business and Communication Department is proud to offer a Signature Summer Program in Sorrento, Italy at the Sant'Anna Institute. This culturally rich program is designed to spark creativity through global study and the use of strategic social media, digital video storytelling, multimedia content creation, and luxury brand marketing. Partnering with the Sant’Anna Institute, on the majestic cliffs of Sorrento, Italy, this program is offered exclusively during Summer 2026.

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Program Overview

The five- week program includes coursework with cultural excursions and guided field experiences on location in Sorrento, Italy and the Naples region of Southern Italy. Students will examine, explore, and experience the Amalfi Coast while actively learning the art and craft of strategic social media, content creation, and luxury brand marketing while experiencing the rich culture of this Mediterranean region. This program is designed for undergraduate students seeking to enhance their strategic social media and marketing skills while experiencing the Italian culture through active engagement, experiential learning, and studying abroad. 

Course work

This summer session is designed for students studying communication, marketing, and strategic social media. The cross listed course can fulfill major and minor required courses. Specifically, students can use COMM 452/IS 305 as a Communication or Marketing elective, to satisfy the EL graduation requirement, and count the course towards the Strategic Social Media Minor or Certificate. In addition, this course is approved to count as IS 305 and could be counted as fulfilling the IS core requirement. For the marketing course, students can choose to fulfill the MKG 331 Advertising and Social Media requirement or elect to count this course as an upper-level elective MKG 480 S/T Luxury Brand Marketing in Southern Italy towards the major or minor.

Space is limited to 15 academically qualified students.

How to Apply

• Create a Traveler Account.
• Search programs for JU Sorrento Summer
• Submit $350 non-refundable deposit by clicking here.
  • Need help? Download online payment instructions.
    
    
• Application & $350 non-refundable deposit deadline:  February 16, 2026 
  
  

APPLY NOW

Course Credits 

Students taking both courses for a total of (6) credits will be given priority consideration in the program.

• COMM 452: Communication, Culture, and the Amalfi Coast (3 credits) or IS 305: Communication, Culture, and the Amalfi Coast (3 credits) 
• MKG 331 Advertising and Social Media (3 Credits) or MKG 480 S/T Luxury Brand Marketing in Southern Italy (3 Credits)

Important  Dates

Program Dates: May 31- July 4, 2026

Application & $350 non-refundable deposit deadline: February 16, 2026

Final Payment Deadline: March 9, 2026

Price & Inclusions

Program Fee: $6,305 - $7,810*
*Program fees vary per student depending on the number of courses taken

• 1 Course and 3 Credits: $5,555 
• 2 Courses and 6 Credits: $6,560 
• Italy Program Fee (paid by all students): $750
• Internship Fee: $500 (fee for students taking internships to acquire permit from Italian gov't to intern)

 Program fees include:

• Pre-Departure & On-site Orientations
• Airport pick up & transfer to Sorrento
• Housing in double or triple occupancy on site dormitories
• Program related excursions
• 24 hour on-site support
• International medical & accident insurance

Not Included:

• Airfare
• Meals 
• Incidentals

Faculty Leader

Dr. Annmarie Kent-Willette

Executive Director, Global Academic Partnership
Professor, Communication

• awillet@ju.edu 
• 904-256-7396 

Dr. Irina Toteva

Assistant Professor of Marketing

• itoteva@ju.edu
• 904-256-7455

Contact Us

JU Study Abroad & Away

• abroad@ju.edu 
• (904) 256-7295