Know which account is the best market for the audience you are trying to reach.
Facebook is best for alums and families
Instagram is best for students
Twitter is best for academia/news
Include a photo or video (not a graphic or poster, unless you have no other option).
Photos of students, alums and professors are best.
Check out our branded style guidefor logo and color uses.
Post enough, but not too much. If the content isn't quality, it isn't worth posting.
Aim to post once to twice a week.
Do not post more than 2 or 3 times a day.
You need to post once to twice a month unless you want to risk your account going
inactive.
Post when people are online. You can schedule this ahead of time.
You can check the best times to post on Facebook by visiting.
Insights → Posts → A time graph will appear.
Typically, with college-age students, 12 to 9 p.m. works well.
With the general public 8 a.m., 12 p.m., 6 p.m. and 9 p.m.
The best times for LinkedIn are 8 a.m., 9 a.m. and 12 p.m.
Don't…
Don't take on more than you can handle. Better to do one social media network “right”
then two accounts wrong.
Knowing your goal can help you decide which area to target like Facebook, Instagram,
Twitter, etc.
Don’t “sell” or have an “action item.”
Don't use stock photos.
You are better off to not post than to post a stock photo. Facebook and Instagram's
algorithm will pick up that it is a stock photo and make the post not show up.
Don't write long posts.
Posts should be 1 to 3 sentences.
The post should answer the who, what, where, when and why.
Don't use “I” instead use “we."
You are managing an account on behalf of the University which is a "we."
When you write posts you would say, for example, "We are excited to announce the 2018
student of the year."
Don't have long videos.
30 seconds to 3 minutes works well.
If your video is long and not compelling then people won't watch it, which drops you
in the algorithm. You can create a "teaser" for social and link to the whole video
on YouTube.
