Social Tips


  • Tell a story.
    • Talk to students about their ideas and opinions. They might know of a great story or already have an awesome photo.
  • Create an editorial calendar.
  • Know which account is the best market for the audience you are trying to reach.
    • Facebook is best for alums and families
    • Instagram is best for students
    • Twitter is best for academia/news
  • Include a photo or video (not a graphic or poster, unless you have no other option).
    • Photos of students, alums and professors are best.
  • Check out our branded style guide for logo and color uses.
  • Post enough, but not too much. If the content isn't quality, it isn't worth posting. 
    • Aim to post once to twice a week.
    • Do not post more than 2 or 3 times a day.
    • You need to post once to twice a month unless you want to risk your account going inactive.
  • Post when people are online. You can schedule this ahead of time.
    • You can check the best times to post on Facebook by visiting.
      • Insights → Posts → A time graph will appear.
    •  Typically, with college-age students, 12 to 9 p.m. works well. 
    • With the general public 8 a.m., 12 p.m., 6 p.m. and 9 p.m.
    • The best times for LinkedIn are 8 a.m., 9 a.m. and 12 p.m.


  • Don't take on more than you can handle. Better to do one social media network “right” then two accounts wrong.
    • Knowing your goal can help you decide which area to target like Facebook, Instagram, Twitter, etc.
  • Don’t “sell” or have an “action item.”
  • Don't use stock photos.
    • You are better off to not post than to post a stock photo. Facebook and Instagram's algorithm will pick up that it is a stock photo and make the post not show up.
  • Don't write long posts.
    • Posts should be 1 to 3 sentences.
    • The post should answer the who, what, where, when and why.
  • Don't use “I” instead use “we."
    • You are managing an account on behalf of the University which is a "we."
    • When you write posts you would say, for example, "We are excited to announce the 2018 student of the year."
  • Don't have long videos. 
    • 30 seconds to 3 minutes works well.
    • If your video is long and not compelling then people won't watch it, which drops you in the algorithm. You can create a "teaser" for social and link to the whole video on YouTube.

Social Media Training

Marketing & Communications

Related Links


Marketing & Communications

Office location

Howard Administration Building
2800 University Blvd N
Jacksonville, FL 32211

Office hours

Mon – Fri, 8:30 a.m. – 5:00 p.m.

Telephone number

(904) 256-7020

Email address