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Davis College of Business & Technology

Office location

2800 University Blvd N
Jacksonville, FL 32211

Office hours

Mon – Fri, 8:30 a.m. – 5:00 p.m.


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Selen Savas-Hall

Selen Savas-Hall

Associate Professor of Marketing & International Business

Davis College of Business

Email address  ssavas@ju.edu
Telephone number  (904) 256-7447
Resume or CV  Download CV
Office location  Davis College of Business, 122

Dr. Selen Savas-Hall is an Associate Professor of International Business and Marketing at Jacksonville University’s Davis College of Business & Technology. She had her Ph.D. in Marketing at Florida Atlantic University, where she was also working as a research assistant and instructor. Prior to earning her Ph.D., she had internships and work experience in international companies such as PricewaterhouseCoopers, Marks & Spencer, IBM and GfK. Her research interests include international marketing, international business, consumer behavior, services marketing, and retailing. Some of her publications appeared in Journal of Services Marketing, Services Marketing Quarterly, Journal of Retailing and Consumer Services and Journal of Brand Management. She has also presented at various national and international prestigious conferences. She loves dancing, walking, traveling, and spending time with family and friends.


  • Ph.D. Marketing
    Florida Atlantic University 2017
  • M.A. Marketing
    Marmara University 2010
  • B.A. Business Administration
    Yeditepe University 2007

Recent Research

  • Toteva, I., Savas-Hall, S. and Hall, J. (2023), “Self-concept and brand loyalty: Insights from major life events and coping mechanisms”, Journal of Brand Management, Published: 27 July 2023
  • Savas-Hall, S., Koku, P.S. and Hall, J. (2023), “Really-New Services and Perceived Risk: The Effect of Regulatory Focus”, International Journal of Technology Marketing, 17(4), 429 - 449.
  • Savas-Hall, S., Hall, J.R., and Gresham, G. (2022) “Bottom of the Pyramid (BOP) Younger Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria”, Journal of African Business, 24(4), 580-596.
  • Hall, J.R., Savas-Hall, S. and Shaw, E.H. (2022) “A deductive approach to a systematic review of entrepreneurship literature”, Management Review Quarterly, April.
  • Savas-Hall, S., Koku, P. S., and Mangleburg, T. (2022). “Really New Services: Perceived Risk and Adoption Intentions”, Services Marketing Quarterly, 43(4), 485-503.
  • Savas-Hall, S., Koku, P. S., & Mangleburg, T. (2020). “Consumers’ perception of service newness and its marketing implications”, Services Marketing Quarterly41(1), 35-48.
  • Savas S. (2016), “Factors Affecting Donations in U.S. Retail Stores: A Conceptual Framework”,Journal of Retailing and Consumer Services, 33 (November), pp.178-185.
  • Koku, P.S. and Savas, S., (2016), “Restaurant Tipping and Customers' Susceptibility to Emotional Contagion”, Journal of Services Marketing, 30, No.7, pp. 762-772.
  • Koku, P. and Savas, S. (2014), “On Corporate Social Responsibility and Islamic Marketing”, Journal of Islamic Marketing, Vol. 5, No.1, pp. 33-48.
  • Koku, P. and Savas, S. (2013), “Corporate Social Responsibility and Islamic Marketing: Some Basic Lessons”, International Journal of Social Entrepreneurship and Innovation, Vol. 2, No.4, pp. 331- 345

Conference Presentations

  • Hall J.R., Savas-Hall, S. and Toteva, I. (2022), The Idea Market and the Fear of Idea Theft, Southeast Decision Sciences Institute (SEDSI), February 16-18, Jacksonville, FL.
  • Toteva, I. and Savas-Hall, S. (2022), The IKEA Effect in Service Delivery: Does Ordering Influence Brand Loyalty, Association of Marketing Theory & Practice (AMTP) Conference, March 23-26, Sandestin, FL.
  • Toteva, I., Savas-Hall, S. and Hall, J. (2021), Impatient Consumption: Influence of a Past Self on Current Buying Behavior of High-involvement Goods, American Marketing Association (AMA) Winter Academic Conference (Virtual).
  • Savas-Hall, S., Hall, J. and Gresham, G. (2019), Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria, AMS World Marketing Congress, July 9-12, Edinburgh, Scotland.
  • Savas-Hall, S. and Hall, J., (2018), The Role of Social Influence on Donations in Retail Stores, Annual American Collegiate Retailing Association (ACRA) Conference, June 6-8, Toronto, Canada.
  • Savas S. (2016), Perceived Risk and Consumer Adoption of Service Innovations, AMA Summer Conference, August 5-7, Atlanta, USA.
  • Savas S. (2016), Why Do We Donate in Retail Stores? Annual ACRA Conference April 13-16, New York/ New Jersey, USA.
  • Penpece, D. and Savas, S. (2015), Media Multitasking Using Multiple Screens: A Case Study in Turkey, International Interdisciplinary Business-Economics Advancement Conference, November, 16-21, Ft. Lauderdale, USA.
  • Savas, S., Hall, J. and Koku, P.S. (2015), Consumers’ Religious Beliefs and Their Attitudes toward Cause-Related Marketing, 6th Global Islamic Marketing Conference, May 6-7, Istanbul, Turkey.
  • Koku, P., Savas, S. and Jusoh O. (2015), Peace Marketing: The Role of Islamic Marketing, 6th Global Islamic Marketing Conference, May 6-7, Istanbul, Turkey.
  • Koku, P. and Savas, S. (2014), Why do people tip in restaurants? An Exploratory Study on Emotional Contagion, Frontiers in Services Marketing Conference, June 26-29, Miami, USA.
  • Savas, S., Hall, J., Koku, P., and Jusoh, O., (2014) Is the Iranian Consumer Market Homogeneous or Heterogeneous? Some Preliminary Evidence. Global Islamic Marketing Conference, April 22, Kuala Lampur.
  • Koku, P. and Savas, S., (2014), Tipping and Zakat: A Critical Perspective Using Equity Theory. Global Islamic Marketing Conference, April 22, Kuala Lampur, Malaysia.
  • Koku, P. and Savas, S. (2013), Corporate Social Responsibility and Islamic Marketing: Some Basic Lessons, 4th Global Islamic Marketing Conference, May 29-30, Istanbul, Turkey.