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Davis College of Business & Technology

Office location

2800 University Blvd N
Jacksonville, FL 32211

Office hours

Mon – Fri, 8:30 a.m. – 5:00 p.m.


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Dr. Doug Johansen

Dr. Doug Johansen

Department Chair, Marketing, International Business, & Sport Business

Davis College of Business

Email address  djohans@ju.edu
Telephone number  (904) 256-7763
Resume or CV  Download CV
Office location  Davis College of Business, 141

Douglas Johansen is an Associate Professor of Marketing, International Business, and Sport Business at Jacksonville University’s Davis College of Business & Technology. He also has over twenty five years of corporate experience in International Marketing and Business Development and has worked and lived all over the globe. His research interests include International Marketing, International Business, Marketing Strategy, Emerging Markets and Entrepreneurship, topics that form the basis for a wide range of scholarly publications, conference presentations and other scholarly work.


  • Ph.D. Marketing & Multinational Business, Florida State University
  • Master of International Management, Finance & Marketing, Thunderbird School of Management
  • B.A. Letters and Creative Writing, University of Iowa

Academic Experience

  • Chair, Department of Marketing and International Business Associate Professor, Department of Marketing, International Business, Sport Business 2019-Present
  • Associate Dean and Graduate Director, Associate Professor, Department of Marketing and International Business, 2016-19
  • Associate Professor, Jacksonville University, 2015-Present
  • Assistant Professor, Jacksonville University, 2009-15
  • Instructor, Florida State University, 2006-09
  • Instructor of Marketing, University of North Florida, 2004-06

Professional Experience

  • Founder and President, Ecobid.com, Inc., 1997-2002
  • Principal, NOVABRAS, 1993-Present
  • Director of Business Development, Kenyon Group International, 1990-93
  • Vice President of Marketing/Director of Business Development, Coast to Coast Legal Referral Network, Inc 1988-90
  • International Market Development and Business Development Manager, XEROX University Microfilm International, 1984-88

Recent Scholarship & Research

“Does Family Involvement Help Small Migrant Entrepreneurships Continue?” Journal of Enterprising Communities: People and Places in the Global Economy. Zonghui Li and Johansen, D. (February, 2021)

“Strategic Orientations, Marketing Capabilities and Radical Innovation Launch Success” Journal of Business and Industrial Marketing Cake, Dale; Agrawal, Vikas; Gresham, George; Johansen, Douglas and Di Benedetto, Anthony (online February, 2020)

 “The New In-Store Consumer: Digital, Engagement Innovativeness Impact on Unplanned Purchases. “ Journal of Applied Marketing Theory, 8 (2), 86-102.Cake, D., D. (2018)

“Strategic Logic and Marketing Resources: A Case Analysis Approach to Emerging Market Success.” Johansen, Douglas. 2014. Journal of International Business and Cultural Studies. 9 (1)

"Private and Public Voice: Exploring Cultural Influence."" Swanson, Scott, Robert Frankel, Marius Sagan and Douglas Johansen. 2011. Managing Service Quality. 21 (3)

"Entrepreneurial- and Market-Oriented International SME’s: Fit to International Environments, Dynamic Capabilities and Competencies" Johansen, Douglas and Gary Knight 2010 International Business: Research, Teaching and Practice, 4(1)

"Interdisciplinary Project-Based Model for Enhanced Instruction of Marketing Courses" Johansen, Douglas, Florida State University, Claudia Scaff, University of North Florida and Jace Hargis, University of the Pacific. International Journal for the Scholarship of Teaching and Learning. January, 2009

“21st Century Supply Manager: Creating a Global Skill Set for the 21st Century" Giunipero, Larry, Florida State University, Robert Handfield, North Carolina State University, and Douglas Johansen, Florida State University, Wall Street Journal/M.I.T Sloan Management Review Business Insights Series. March 10, 2008


Fluent French, Fluent Portuguese, Proficient German, Knowledge of Mandarin Chinese, Spanish

Personal Interests

Travel, languages, rugby, water polo, cooking