Sport Business

Our Sport Business program provides students with a solid foundation in business integrated into a dynamic sport curriculum. A recent Price Waterhouse report notes that revenue in the sport industry continues to rise and is expected to total almost $145 billion by 2015.

You'll examine how well a sponsor's marketing plan is communicated to fans at a golf tournament. Or maybe investigate the impact of a football game or a car race on a city's economy. Our coursework helps students progress through a range of sport classes in promotion, technology, finance and management and is capped off with a senior seminar class where students work with a client on a real-world project.

Jacksonville University's location in northeast Florida offers students a strong symbiotic link to practical experience opportunities with professional sports teams, leagues and organizations from auto racing and golf to football and tennis.

Take a look further into the course requirements, by viewing the Sport Business guide sheet. (Please make sure to select the correct catalog year, course requirements may vary per year)

The major guide sheets can be used a reference when selecting classes. These guide sheets are not used by the Registrars office to confer degrees.

This program is available as a major and a minor. Future Dolphins, learn more from your admissions officer. Current Dolphins, talk to your academic advisor for more information

Makenzie Buss Headshot

Makenzie Buss - Outstanding Student in Sports Business 2018-2019

Makenzie maintained a strong GPA while competing as a full-time student-athlete, as well as gaining sports industry work experience throughout her college stay. With her hard work in and out of the classroom, she embodied what we ask of our Sports Business students. 

"Makenzie was always prepared for class. Her experience from her internship and participating in sports, gave her a unique perspective to bring to the classroom" Dr. Carol Dole, Chair Sports Business


Career Opportunities

Students earning the BBA in Sport Business will be prepared to enter the industry at a variety of levels including community, scholastic, collegiate and professional positions. Opportunities in the Sport Business profession range from marketing, finance and management to sponsorship, public relations or communications. The core business courses provide the basis for students to progress to a collection of Sport Business courses that emphasize the diverse nature of the industry along with requirements to approach the decision-making process using a quantitative approach.

Sport Business Faculty

Carol Dole

Dr. Carol Dole

Department Chair, Sport Business​


Todd Hall

Dr. Todd Hall

Associate Professor, Sport Business