Sport Business

The Sport Business program provides students with a solid foundation in business integrated into a dynamic sports curriculum. The core business courses provide the basis for students to progress to a collection of Sport Business courses that emphasize the diverse high-paced nature of the industry.

The coursework in the Sport Business major provides students a wide range of sports classes in promotion, technology, finance, and management. The degree is capped off with a senior seminar class where students work with a designated client on a real-world project.

Jacksonville University’s location in northeast Florida offers students a strong symbiotic link to practical experience opportunities with professional sports teams, leagues, and organizations. Current opportunities include anything from auto racing and golf to football and tennis.

Take a look further into the course requirements, by viewing the Sport Business guide sheet. (Please make sure to select the correct catalog year, course requirements may vary per year)

The major guide sheets can be used a reference when selecting classes. These guide sheets are not used by the Registrars office to confer degrees.

This program is available as a major and a minor. Future Dolphins, learn more from your admissions officer. Current Dolphins, talk to your academic advisor for more information

Makenzie Buss Headshot

Makenzie Buss - Outstanding Student in Sports Business 2018-2019

Makenzie maintained a strong GPA while competing as a full-time student-athlete, as well as gaining sports industry work experience throughout her college stay. With her hard work in and out of the classroom, she embodied what we ask of our Sports Business students. 

"Makenzie was always prepared for class. Her experience from her internship and participating in sports, gave her a unique perspective to bring to the classroom" Dr. Carol Dole, Chair Sports Business


Career Opportunities

Students earning the BBA in Sports Business will be prepared to enter the diverse industry at a variety of levels including community, scholastic, collegiate, and professional positions. Opportunities in the Sports Business profession range from marketing, finance, and management to sponsorship, public relations or communications.  Competition for jobs in the sports industry is fierce so internships and furthering one’s education with a specialization or Master’s Degree are highly recommended. Jobs in sports management can be found nationally. High profile, major league jobs, however, will come to those willing to work hard and put in the time to advance.

Sport Business Faculty

Carol Dole

Dr. Carol Dole

Department Chair, Sport Business​


Todd Hall

Dr. Todd Hall

Associate Professor, Sport Business