The JU Brand

The unique brand of Jacksonville University was designed to be versatile as we continue to improve in public perception, expand our reach, and grow as a university. As such, it is imperative that all Jacksonville University content and media is presented in a consistent and professional manner.

Value Proposition

All content distributed by Jacksonville University needs to illustrate one or more of the following:

• Jacksonville University provides excellence in education.
• Jacksonville University is a legitimate, established, credible institution.
• Jacksonville University combines the advantages of a liberal arts education with the academic programs and resources that prepare students for successful professional careers.
• Jacksonville University is a good value and provides high ROI.
• Jacksonville University has a beautiful campus.
• Jacksonville University is experiencing an unprecedented revitalization. There has never been a better time to be associated with the University.

These attributes represent our value proposition - what we want to be known for and what distinguishes Jacksonville University from our competitors. As such, all of our communications must be consistent and serve to support these ideas.

Target Audiences

Communications by Jacksonville University can be directed to one of the following audiences:

• Students – prospective and current
• Parents – prospective and current
• Alumni
• Donors and Community Leaders
• Administration/Faculty/Staff
• Board of Trustees
• Media
• General Public​