Online MS in Applied Business Analytics Master of Science in Applied Business Analytics

Apply IT, statistical, and management science to strategy-building and decision-making in business. Earn your Master of Science in Applied Business Analytics completely online or by coming to class.   Every class it is your choice. Flex classes are in-person, online and recorded.  You never have to miss anything.   Have classes  your way.  

Program Highlights

Laptop Flex classes: fully online program or in class.  Have classes your way.  

Arrow  Begins twice a semester.  Classes are 7 weeks

Grad Cap 33 credit hours required 

The Master of Science in Applied Business Analytics degree allows students with a strong background in the technical side of business — such as in computer science, information technology and engineering — to build on those skills and supplement them with knowledge of management, marketing, and business strategy. Mastering your business intelligence skills will make you stand out as a problem solver, decision maker, and strategic thinker in the industry.

In Jacksonville University’s online MS Applied Business Analytics program, you will learn and develop:

  • Fundamental knowledge and skills for applying IT, statistical and management science models
  • Advanced decision making skills
  • Data mining and the interpretation of data
  • Best practices for project management
  • Managing corporate data resources
  • Visualization design principles to create productive data
  • Analytical Software skills acquired in the program:
    R programing language for data science
    Oracle SQL
    Rapid Miner Intro
    Microsoft Project
    Data Analysis tools in Excel  


Virtual Information Session

Thursday, October 22, 2020 at 12 p.m. EST  

Join us to meet with an admissions counselor and a JU Davis College of Business advisor. 

Register Today

Request Information


Careers & Outlook

Some of the careers this program will prepare you for include:

  • Business systems analyst
  • Market research analyst
  • Management analyst
  • Market research manager
  • Computer or information systems analyst
  • Operations research analyst
  • Business insight manager
  • Financial analyst

There is a massive shortfall of people with the right educational training who can work with big data sets and the challenges of analysis for unstructured data sets. If there is one field where students can always find work, it is Business Analytics, irrespective of the industry.

Dr. Vikas Agrawal, Associate Professor of Business Analytics

Apply Now


Admission into the MSABA program is conducted on a rolling basis. Applicants must submit the following documents to be considered for admission;

  • Completed MSABA Application 
  • Baccalaureate degree in any discipline from a regionally accredited institution with a cumulative undergraduate grade point average (GPA) of at least 3.0 on a 4.0 scale.
    • Applications not meeting this minimum GPA requirement may be reviewed on a case-by-case basis for conditional admission
  • Official GRE scores
    • GRE and application fees for this graduate program have been temporarily waived. 
    • Students must submit an official copy of scores reflecting a total score of 1050 or more on the combined verbal and quantitative sections of the GRE previous to August 1, 2011 or 290 combined score on the revised GRE exam taken after August 1, 2011.
  • Official transcripts from the Baccalaureate degree granting college or university; unofficial transcripts from all other colleges and/or universities attended.
  • Professional Resume.
  • Personal statement, 1-2 pages in length.
  • Two letters of recommendation; two of which should be professional references.
    • References should be from a supervisor familiar with the student's professional abilities and, if possible, an educator who taught the student.
  • Students whose first language is not English, must also take the TOEFL Examination and score either 540 on the paper-based exam, or 76 on internet-based exam


To obtain a Master of Science in Applied Business Analytics, each student must complete 35 credit hours of graduate level coursework.

Foundation Course Prerequisites

These courses are required for candidates who do not have a bachelor's degree in business or who lack basic knowledge in the following disciplines:

  • ACCT 509 - Essentials/Fundamentals of Accounting (3)
  • DSIM 509 - Essentials/Fundamentals of Quantitative Methods (3)
  • ECON 509 - Essentials/Fundamentals of Economics (3)
  • FIN 509 - Essentials/Fundamentals of Finance (3)

Program Requirements

  • DSIM 602 - Introduction to Applied Business Analytics (3)
  • DSIM 603 - Applied Statistical Modeling and Analysis (3)
  • DSIM 604 - Applied Data Visualization and Analysis (3)
  • DSIM 605 - Applied Data Management (3)
  • DSIM 606 - Data Mining and Predictive Analytics (3)
  • DSIM 607 - Management of Analytical Projects (3)
  • DSIM 608 - Applied Managerial Analytics (Capstone) (3)


Choose four (4) courses from any of the following areas. These electives are designed to expand the application of analytical techniques in a business scenario that advances the student's career goals.

  • Management (MGT)
  • Finance (FIN)
  • Marketing (MKG)
  • Accounting (ACCT)
  • Decision Science and Information Management (DSIM)

* Students may take higher level discipline course as a substitute. Subject to prior approval.


Download the Student Handbook

Tuition & Costs

For more information regarding tuition, please visit Student Financial Services. Please note that tuition may increase each academic year.

Contact Us

To learn more, contact:

  • Contact person  Julie Anderson or Daniel Beulah,  Academic Advisors
  • Telephone number  904-256- 7121 or 904-256-7946
  • Email address or  dbeulah@ju.eduDirectory entr