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Marketing

The Marketing major at Jacksonville University prepares students to make marketing decisions. Our marketing program is focused on applied theory and strategies. Through assignments and class projects, you will have an opportunity to test your knowledge and practice your marketing skills. You will develop analytical skills, learn about ethics, business communication, and leadership as part of the core business curriculum.

The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in major areas of marketing management. Through careful planning, a student who elects a major in marketing may add a second major from a complimentary area such as economics, management, international business, psychology, or other fields of interest.

The Marketing Degree has two concentration areas students can choose to specialize in:

  • Consumer Goods and Service Marketing Concentration
  • Professional Sales Concentration

 

Take a look further into the course requirements, by viewing the Marketing guide sheet. (Please make sure to select the correct catalog year, course requirements may vary per year)

The major guide sheets can be used a reference when selecting classes. These guide sheets are not used by the Registrars office to confer degrees.

This program is available as a major and a minor. Future Dolphins, learn more from your admissions officer. Current Dolphins, talk to your academic advisor for more information.

Concentrations

(Both concentrations are also offered as a minor)

Consumer Goods and Service Marketing (CG&S):

The Consumer Goods and Services program is industry-centric focused on attracting and developing talent for the $1.4 trillion food and beverage industry. We provide the only CPG-focused program in the southeast, and it takes a job-ready, applied learning approach to talent development. Led by industry experts, the curriculum is current, relevant and engaging. The JU Consumer Goods & Services program has formed a relationship with an Advisory Board that translates to CG&S industry employers from JU graduates including Retailers, CPG Manufacturers (Pepsico, McCormick), Distributors (Kehe, Food Service: Bono's, and Agencies: Acosta, Catalina Marketing). This concentration prepares students with the skillset they need to confidently accept the many entry level jobs available in marketing including positions in Category Management, Sales Management, and Marketing (Shopper and Brand).

Professional Sales

The Professional Sales program is a pragmatic and applied learning experience designed to provide students with value that will effectively satisfy the needs of future employers. Students will be introduced to the selling strategies used by today's firms. They will gain knowledge and understanding of the personal selling function, selling in the retail sector, psychological and social forces, as well as building long-term customer and business relationships for maximized loyalty and retention.

Career Opportunities

A Marketing degree from JU provides a strong background for careers in marketing, sales, advertising, public relations and more.  A career in marketing offers the opportunity to work across a broad spectrum of job functions and to take a central role in the overall operation of a business enterprise.  Great marketers have a passion for identifying consumer and business problems and developing products, services, and technologies that make an impact and solve consumer and business problems.  The marketing major is intended to prepare students for entry-level positions in areas such as advertising, brand management, marketing research, retail management, and professional sales.