Davis College of Business & TechnologyMarketing

JU student in the downtown campus common area studying.
JU graduate student Ahmed Rashed standing in front of the Davis College of Business & Technology building.


The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in major areas of marketing management. A student who elects a major in marketing may add a second major from a complimentary area such as management, international business, psychology, or other fields of interest.

A Marketing degree from JU provides a strong background for careers in marketing, sales, advertising, public relations and more.  A career in marketing offers the opportunity to work across a broad spectrum of job functions and to take a central role in the overall operation of a business enterprise. 

Students interested in furthering their education with a master’s degree, have the option to participate in our Grad2Grad program, which offers them the opportunity to receive both their undergraduate and graduate degree in either a 5-year (4 + 1) or 4-year (3 + 1) format.  

Course Requirements

AdmissionsStart Your Application

  • We are test-optional and do not require an essay if you have above a 3.0 GPA.
  • Entering students may declare business administration as a ​major. Many entering freshmen will declare a major of pre-business until they reach sophomore status.

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Contact Information Davis College of Business & Technology

Davis College of Business & Technology
Jacksonville University
2800 University Blvd N
Jacksonville, FL 32211

Email: dcob@ju.edu

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