Director of Public & Media Relations

Summary

Position Title

Director of Public & Media Relations

Department

Office of Marketing & Communications

Status

Full Time/Exempt

Position Description

The Office of Marketing & Communications at Jacksonville University seeks a Director of Public & Media Relations. This role will serve as the master storyteller for the university through two primary means: public relations and media relations.

The successful candidate will be expected to:

  • Create relationships and procedures internally and externally to collect stories about the JU community and strategically use that content to tell the JU story
  • Act as spokesperson on a variety of issues and topics, as assigned
  • Effectively pitch stories and multimedia packages to secure placements in traditional and new media, with emphasis on high-impact national and international news media
  • Foster relationships with key local, national and international members of the press to better facilitate earned media opportunities for the institution
  • Provide both outbound and inbound media relations support including, but not limited to: inquiry response, pitch development and execution, and story coordination
  • Support the Office through the development of editorial calendars, campaign planning and execution, and production management
  • Draft, edit, and manage the development of communications materials for both traditional and digital channels
  • Support the creation and editing of press releases, success stories, bylined articles, white papers, Power Points, blogs and both email and print newsletters
  • Collaborate with departments to build, maintain, and grow contact list to be used in marketing, outreach, and information notices
  • Coordinate media access to campus and provide media management for special events
  • Provide copy, editing, and distribution support for campus announcements and emails to students, faculty, and staff
  • Collaborate with editorial group to maximize effective usage of content
  • Organize, coordinate, and implement press conferences, speaking engagements, ceremonies, and other public relations events
  • Work with Senior Vice President of Marketing & Communications to counsel senior leadership on media relations activities
  • Support the Office team with analyzing and monitoring ongoing activities and campaigns
  • Proactively stay informed of relevant issues and trends in higher education, communications and areas in which the University has expertise; position and place university experts in national media to address trending topics
  • Ensure the Office delivers excellent customer service to its constituents and key audiences

To be successful in this position, you should demonstrate or have:

  • 5-7 years of experience or demonstrated equivalency in Communications, Marketing, Public Relations or related fields
  • Strong writing and editing skills and have the ability to understand and translate complex concepts into lay terms
  • Ability to leverage University assets (faculty and student research, Division I Athletics programs, University president, etc.) to strategically communicate the institution’s unique value proposition
  • Strong ability to exercise sound judgment, including demonstrated ability to apply discretion and judgment in evaluating implications of publication and information release to internal and external audiences
  • Proficiency with digital and print content development tools (e.g. Adobe Creative Suite, WordPress or other website CMS)
  • Familiarity with tools like Meltwater, Cision, Vocus, GroupHigh, Muck Rack, etc.
  • Basic photography and video production skills
  • Ability to work independently, meet deadlines, and work flexible hours (including evenings and weekends, as necessary)

Additional preferences include:

  • On-air experience or experience as spokesperson
  • Working proficiency with video editing and production tools (e.g. Adobe Premier, Final Cut)
  • Publication experience
  • Familiarity with AP style

Important Note

This is not an exhaustive list of all responsibilities, duties and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

To Apply

To apply, please email marketing@ju.edu with the subject line “Director of Public & Media Relations: [Your Name]” and the following materials: your resume, a JU employment application, and a cover letter summarizing your thoughts on why you are the ideal candidate for this position.