Director of Marketing and Fan Engagement

Summary

Position Title

Director of Marketing and Fan Engagement

Department

Athletics

Status

Full Time/Exempt

Position Summary

Jacksonville Athletics is looking for its next Director of Marketing & Fan Engagement, who will serve as a visionary leader, executing successful strategies to increase brand affiliation, build dynamic and high energetic gameday atmospheres, and develop and implement comprehensive marketing plans for Jacksonville University division 1 athletics teams.

This individual will exemplify the Jacksonville University Athletic Department Core Values in all areas:

  • BE ORIGINAL
  • PUT OTHERS FIRST
  • EXCEED EXPECTATIONS
  • FOSTER GROWTH
  • A PART OF THE WHOLE

The successful candidate will display a growth mindset when problem solving, have a considerably strong work ethic, and embody a sense of integrity and character that will positively represent the athletic department as it aspires towards athletic and academic excellence.

Essential Job Duties

Marketing, Fan Engagement, and Events

  • Develop comprehensive marketing and promotion plans for all athletic teams
  • Achieve relevant actionable tasks that help accomplish quantitative marketing metrics of success (i.e., game attendance)
  • Assist in crafting game day materials: PA scripts, playlists, timing sheets, etc.
  • Execute various marketing and game day promotional activities on campus and throughout the Jacksonville community
  • Manage assigned game day responsibilities: set-up/tear-down, music, videoboard, sponsorship fulfillment, etc.
  • Utilize written communication skills to help develop external promotions, invitations, and newsletters to Athletics supporters, alumni, and fans
  • Assist with planning and execution of high-level Athletics events
    • Donor dedications, nationally broadcasted games, major fundraising initiatives
  • Assist with events and execution for sport-specific initiatives
    • Tip-Off Club (Men’s Basketball), 88 Club (Men’s Lacrosse), Diamond Club (Baseball)

Project Management

  • Lead the athletic department with a marketing vision that elevates the athletic department and university as a whole
  • Ensure all External project deadlines are met
  • Collaborate with University partners for necessary ordering, scheduling, etc.
  • Other duties as assigned

Work Conditions

  • Ability to work nights, weekends, and some holidays.

Physical Requirements

  •  Ability to lift 25 pounds

Prerequisites Required for Position

Minimum Education Requirement

  • Bachelor’s Degree in marketing, business, public relations, communications, or related field.

Minimum Work Experience

  • 1-2 years professional experience in marketing, engagement, events, or another related field. Direct experience in college athletics preferred (student worker experience does qualify).

Important Note

This is not an exhaustive list of all responsibilities, duties and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

Covid Vaccination Information: Faculty and Staff

All Jacksonville University employees who work at any JU facility must be vaccinated against COVID-19.

For more information regarding the JU vaccination policy, please click the link below.

JU Vaccination Policy

To Apply

Interested applicants are asked to submit a copy of their resume and cover letter to Ryan Quintero at rquinte@ju.edu