Director of Admissions Events and Engagement


Position Title

Director, Admissions Events and Engagement


Enrollment Management


Full Time/Exempt 

Position Summary

The Director of Admissions Events and Engagement will serve in a leadership capacity and will be the chief developer and manager of a comprehensive event and engagement plan. The person in this position will lead a data driven approach to managing the Events & Engagement team responsible for developing and supporting recruitment, outreach and yield events, visitor services and campus engagement efforts utilizing planned events to achieve annual enrollment goals. The integration of event management skills, marketing and public relations knowledge, technology use, programmatic strategies, tactics and resources, and cultivation of partnerships with strategic University departments/groups will be essential for this role. The Director reports to the Vice President of Enrollment Management, serving as a member of the Enrollment Management leadership group that encompasses Undergraduate Admissions, Graduate and Professional Studies Admissions, and Student Financial Services. 

Essential Job Duties

  • Serve as a member of the Enrollment Management leadership group, supervising a team of staff members with broad recruitment and project responsibilities related to the recruitment and engagement of prospective students and families
  • In consultation with EM Leadership, develop a strategic and tactical plan for admission events and engagement, campus visit program and virtual engagement offerings for prospective students and families, providing strategic oversight, high-quality customer service training, and ongoing management to a team of professional staff and student employees
  • Lead, mentor, and train staff for which the Director is responsible.
  • Lead the Student Ambassador employment hiring efforts, ensuring the proactive development of talented and diverse applicant pools, streamlined and organized processes, and the incorporation of best practices into interviewing, reference checking and onboarding
  • Understand best practices in enrollment events, as well as emerging trends in higher education that may be applicable to enrollment goals.
  • Collaborate with faculty, staff, coaches, and current students to design and execute impactful in-person and virtual engagement offerings aimed at enrolling quality students from all backgrounds
  • Evaluate and make recommendations regarding business practices to increase departmental efficiency and optimizations of resources.
  • Collaborate with other University departments/groups as needed
  • Consult and work with the Operations team to appropriately utilize a technological platform to support event registration and communication tracking
  • Manage designed event program budgets; develop reports and analysis, measuring impact of programs and activity.
  • Participates in the University community via committees, projects, and events.
  • Provides backup support to other admission positions as needed.
  • Perform other duties and projects as assigned. Duties, responsibilities and activities may change at any time with or without notice

Special Skills

  • Excellent critical thinking skills
  • Ability to use discretionary judgment
  • Excellent oral communications skills
  • Excellent computer skills, with proficiency in Microsoft word, office suite
  • Excellent problem-solving abilities
  • Excellent leadership and time management skills
  • Clear, correct, and effective communication using the English language.
  • Character: be a person of character, drive and integrity who will represent the University in a professional manner at all times.
  • Creativity: have the ability to meet appropriate situation with reasonable, creative responses in order to achieve the goals and objectives of the recruitment effort.
  • Commitment: be dedicated to the mission of Jacksonville University in regard to the growth of its student population.

Physical Demands & Work Environment

  • Considerable time is spent at a desk using a computer
  • May be required to travel to other buildings on campus
  • May be required to lift 40-50 lbs when need (boxes of marking or event materials)
  • Typical office environment, mostly indoor work

Preferred Education, Experience and Skills

  • Bachelor’s degree and minimum of five years related work experience required.
  • Master’s degree and admissions related work and/or related experience in a college environment are highly desirable.
  • Commitment to customer service, both internal and external to the department.
  • Experience using a CRM to develop and implement events, multi-level communication campaigns and reports. SLATE experience preferred.
  • Leadership skills to manage a team of diverse individuals.
  • Demonstrated supervisory experience to include supervision of consultants and/or vendors
  • Demonstrated exceptional organizational skills and attention to detail.
  • Demonstrated excellent written and interpersonal skills.
  • Demonstrated ability to manage multiple tasks.
  • Ability to exercise sound judgment in a fast-paced work environment.
  • PC proficiency required. Working knowledge of Microsoft Word, Excel, Powerpoint, as well as Google Apps, and Slate CRM (preferred).
  • Self-motivated to perform tasks with minimal supervision.
  • Creative problem-solving.
  • Sensitivity toward people of diverse social, cultural and ethnic backgrounds.
  • Willing to work as part of a team and understand the importance of teamwork

Important Note

This is not an exhaustive list of all responsibilities, duties and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

Covid Vaccination Information: Faculty and Staff

All Jacksonville University employees who work at any JU facility must be vaccinated against COVID-19.

For more information regarding the JU vaccination policy, please click the link below.

JU Vaccination Policy

To Apply

Interested applicants should submit a copy of their resume, cover letter, list of references, and a completed JU Application to Michele Roth at