Director of Admission Events and Engagement


Position Title

Director of Admission Events and Engagement 


Enrollment Management


Full Time/Exempt 

Position Purpose

The Director of Admissions Events and Engagement will serve in a leadership capacity in the office of Enrollment Management and will be the chief developer and manager of a comprehensive event and engagement plan. They will lead a data driven approach to managing the Events & Engagement team responsible for developing and supporting recruitment, outreach and yield events, visitor services and campus engagement efforts utilizing communications and planned events to achieve annual enrollment goals. The integration of event management skills, marketing and communication knowledge, technology use, programmatic strategies, tactics and resources, and cultivation of partnerships with strategic University departments/groups will be essential for this role. The Director will be responsible for the management of 3 direct reports. Reporting to the Vice President of Enrollment Management, the Director will serve as one of the members of the enrollment management leadership team that encompasses undergraduate admissions, graduate and professional studies enrollment management, student accounts, and financial aid.

Essential Job Duties & Responsibilities 

  • In consultation with EM Leadership, develop a strategic and tactical plan for admission events, communication, and engagement.
  • Oversee initiatives related to admission events and visitors experience.
  • Lead, mentor and train staff for which the Director is responsible.
  • Understand best practices in enrollment communications and events, as well as emerging trends in higher education that may be applicable to enrollment goals.
  • Evaluate and make recommendations regarding business practices to increase departmental efficiency and optimizations of resources.
  • Collaborate with other University departments/groups as needed
  • Lead Student ambassador/tour guide staff.
  • Consult and work with the Operations team to appropriately utilize a technological platform to support event registration and communication tracking
  • Manage designed event program budgets; develop reports and analysis measuring impact of programs and activity.
  • Participates in the University community via committees, projects, and events.
  • Provides backup support to other admission positions as needed.
  • Other duties and projects as assigned.


  • Bachelor’s degree and minimum of five years related work experience required.
  • Master’s degree and admissions related work and/or related experience in a college environment are highly desirable.
  • Commitment to customer service, both internal and external to the department.
  • Experience using a CRM to develop and implement events, multi-level communication campaigns and reports. SLATE experience preferred.
  • Leadership skills to manage a team of diverse individuals.
  • Demonstrated supervisory experience to include supervision of consultants and/or vendors
  • Demonstrated exceptional organizational skills and attention to detail.
  • Demonstrated excellent written and interpersonal skills.
  • Demonstrated ability to manage multiple tasks.
  • Ability to exercise sound judgment in a fast-paced work environment.
  • PC proficiency required. Working knowledge of Microsoft Word, Excel, Powerpoint, as well as Google Apps, and Slate CRM (preferred).
  • Self-motivated to perform tasks with minimal supervision.
  • Creative problem-solving.
  • Sensitivity toward people of diverse social, cultural and ethnic backgrounds.
  • Willing to work as part of a team and understand the importance of teamwork.

Physical Demands and Work Environment

  • Considerable time is spent at a desk using a computer.
  • May be required to travel to other buildings on the campus.
  • May be required to lift 40-50 lbs when needed (boxes of marketing or event materials).
  • Typical office environment: mostly indoor work.

Important Note

This is not an exhaustive list of all responsibilities, duties and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

To Apply

Please submit your application form, cover letter, resume and references to Michele Roth at