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Davis College of Business

Office location

2800 University Blvd N
Jacksonville, FL 32211

Office hours

Mon – Fri, 8:30 a.m. – 5:00 p.m.


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Dr. Russell Baker

Dr. Russell Baker

Professor of DSIM

Davis College of Business

Email address  rbaker1@ju.edu
Telephone number  (904) 256-7455
Resume or CV  CV
Office location  Davis College of Business, 115b

Dr. Russell Baker is a Professor of Desicion Sciences & Information Management at Jacksonville University’s Davis College of Business. He is currently a member of the Microsoft Dynamics Academic Advisory Council, past president and director of the Southern Association for Information Systems, and past director of the Florida Association of Teacher Educators. Dr. Baker also currently serves as the Executive Editor for the Academic and Business Research Institute. As the author or coauthor of over seventy published manuscripts, he is the recipient of the 2007-2008 Jacksonville University Scholar Award and the 2008-2009 Jacksonville University Professor of the Year.


  • Ph.D. Instructional Technology, University of South Florida
  • D.B.A. Dual Cognate: Information Systems Management & Management, University of Sarasota
  • M.S. Management, Troy State University
  • B.S. Management, Troy State University
  • B.S. Human Relations, State University of New York

Academic Experience

  • Professor of Management, Jacksonville University, 2004 – Present
  • Instructor / Faculty & Staff Technology Trainer, The University of Tampa, 1998 - 2004
  • Director of Graduate Studies / Professor, Florida Metropolitan University, 1994 – 99

Professional Experience

  • Executive Director, Academic and Business Research Institute, 2008 – Present
  • OCR Systems Analyst consultant, RecTec, Inc., 1991 – 94
  • AIC, Inc., Tampa, Florida 1977 – 90
  • President 1987 - 90
  • Vice President - Operations 1979 - 86
  • Sales Engineer 1977 - 79

Recent Scholarship & Research

Baker, R., Adams, M. and Thornton, B., (July, 2009), Using a two-treatment factorial design to analyze the first-day percent change in price for initial public offerings, Journal of Business and Economics Research, (peer-reviewed journal).

Baker, R., Adams, M.. and Thornton, B., (May, 2009), Asymmetric price adjustment: are IPO prices too “Sticky”?, Journal of Business and Economics Research, (peer-reviewed journal).

Baker, R., Adams, M.. and Thornton, B., (November, 2008) Dutch Auction or Dutch Uncle: A Case Study of the NetSuite IPO, Journal ob Business Case Studies, (peer-reviewed journal).