University Mission, Values and Vision
The Mission and Vision of Jacksonville University, a private, independent institution offering undergraduate, masters, doctorate, and professional certification programs, are articulated in the following statements approved by the Board of Trustees.

Mission
The Mission of Jacksonville University is to prepare each student for life-long success in learning, achieving, leading and serving.

This mission will be accomplished as a small, comprehensive, independent university community located within a vibrant urban setting. The University serves an ethnically and geographically diverse, predominantly undergraduate student body, as well as adult learners in selected undergraduate, masters, doctorate, and professional certification programs.
The Jacksonville University learning community will provide personalized service, close student-faculty interaction and an extensive array of educational and co-curricular programs. Our learning experience will emphasize engaged learning, the integration of thinking with doing, and the combination of professional preparation with a strong liberal arts foundation.
 
Value Statement

The Jacksonville University learning and living community values:

· students and the quality of their learning/living experience as the highest priority;
· faculty and student engagement in teaching, learning, and extending knowledge within an environment of excellence and academic freedom;
· service to the University, community, and society; and

· honesty, integrity, and mutual respect.
Vision

Jacksonville University will be a nationally and internationally recognized university known for signature programs, inviting and supportive campus, and success of its students.

The focus of Jacksonville University will be on creating a complete learning environment where students can develop and experience academic, social, and personal success. Students will feel that Jacksonville University is their academic home; a home in which they feel safe, secure, appreciated, and involved. The foundation of this effort will be the full-time undergraduate program, complemented by selected professional and graduate programs.
Alma Mater
"On the banks of the wide St. Johns
Stands our Alma Mater dear,
Where by striving and through our friendships,
We find a pathway clear.
It’s the place where our thoughts return
As through this busy world we roam.
For our memories will always lead us
Back to our college home."
Official Colors & Mascot
The University colors are forest green and white. The symbol is the oak tree. The mascot is the dolphin.