Davis College of Business at Jacksonville University

Curriculum

Sport Business




AACSBAACSB Accreditation

Our Sport Business program provides students with a solid foundation in business integrated into a dynamic sport curriculum. A recent Price Waterhouse report notes that revenue in the sport industry continues to rise and is expected to total almost $145 billion by 2015.

You'll examine how well a sponsor's marketing plan is communicated to fans at a golf tournament. Or maybe investigate the impact of a football game or a car race on a city's economy. Our coursework helps students progress through a range of sport classes in promotion, technology, finance and management and is capped off with a senior seminar class where students work with a client on a real-world project.
 
Jacksonville University's location in northeast Florida offers students a strong symbiotic link to practical experience opportunities with professional sports teams, leagues and organizations from auto racing and golf to football and tennis.

 

Career Opportunities:

Students earning the BBA in Sport Business will be prepared to enter the industry at a variety of levels including community, scholastic, collegiate and professional positions.  Opportunities in the Sport Business profession range from marketing, finance and management to sponsorship, public relations or communications.   The core business courses provide the basis for students to progress to a collection of Sport Business courses that emphasize the diverse nature of the industry along with requirements to approach the decision-making process using a quantitative approach.

 

 

Major Requirements

Students majoring in sport business must complete the University and College of Business Core requirements. In addition, marketing students must take the following courses:

Courses Course Credit
SPO 300 Introduction to Sport Business 3
SPO 320 Facility and Event Management 3
SPO 450 Sport Law and Compliance 3
SPO 460 Sport Business Strategy 3
Two (2) Business Electives courses chosen from: SPO 303, SPO 490, MKG 333, MKG 336, MGT 360 or course approved by advisor 6
Total: 18

Minor Requirements

A Sport Business Minor must take the following 12-credit curriculum:

Courses Course Credit

SPO 300 Introduction to Sport Business

Choose three (3) from the following:

SPO 301 Sport Finance and Economics

3

 

3

SPO 303 International Aspects of Sport 3
SPO 320 Facility and Event Management 3
SPO 370 Sport Promotion and Technology 3
SPO 450 Sport Law and Compliance 3

SPO 460 Sport Business Strategy

 

Total:

3

9

12

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