Davis College of Business at Jacksonville University

Curriculum

Sport Business




AACSBAACSB Accreditation
OUR Sport Business program provides students with a solid foundation in business integrated into a dynamic sport curriculum. A recent PriceWaterhouse report notes that revenue in the sport industry continues to rise and is expected to total almost $145 billion by 2015.

You'll examine how well a sponsor's marketing plan is communicated to fans at a golf tournament. Or maybe investigate the impact of a football game or a car race on a city's economy. Our coursework helps students progress through a range of sport classes in promotion, technology, finance and management and is capped off with a senior seminar class where students work with a client on a real-world project.

Jacksonville University's location in northeast Florida offers students a strong symbiotic link to practical experience opportunities with professional sports teams, leagues and organizations from auto racing and golf to football and tennis.

Major Requirements

Students majoring in sport business must complete the University and College of Business Core requirements. In addition, marketing students must take the following courses:

Courses Course Credit
SPO 300 Introduction to Sport Business 3
SPO 320 Facility and Event Management 3
SPO 450 Sport Law and Compliance 3
SPO 460 Sport Business Strategy 3
Two (2) Business Electives courses chosen from: SPO 303, SPO 490, MKG 333, MKG 336, MGT 360 or course approved by advisor 6
Total: 18

Additional Requirements

Courses Course Credit
One (1) 3-credit business elective course numbered 300 or above from outside the College of Business core and major requirements 3
   

Students majoring in accounting must earn a "C" or better in ACCT 201 and ACCT 202 before taking all 300 level and above accounting courses, except ACCT 305.

In addition, accounting majors must earn a "C" or better in ACCT 311 before taking ACCT 312 and ACCT 453.

Finally, accounting majors must earn a "C" or better in ACCT 312.

 
Total: 3

Minor Requirements

A Sport Business Minor must take SPO300: Introduction to Sport Business plus nine (9) credit hours of additional sport business courses chosen with the written approval of a sport business faculty member.

Choose three (3) from the list below:

 
Courses Course Credit
SPO 301 Sport Finance and Economics 3
SPO 303 International Aspects of Sport 3
SPO 320 Facility and Event Management 3
SPO 370 Sport Promotion and Technology 3
SPO 450 Sport Law and Compliance 3
SPO 460 Sport Business Strategy 3