Davis College of Business at Jacksonville University



AACSBAACSB Accreditation

The marketing major at Jacksonville University is all about preparing you to make marketing decisions. How much should a product cost? Who is your target audience? How should you advertise the product? Answer these questions, and more, with your professor and classmates in a marketing program focused on applied theory and strategies. You might even find yourself in the Behavioral Lab in JU’s Davis College of Business building. Observe a focus group from behind mirrored glass, and learn what they really think about your idea or product!

The lab is just one example of how the business college’s facility and applied focus inspire exciting learning opportunities for JU students. Through assignments and class projects, you’ll have an opportunity to test your knowledge and practice your marketing skills. You’ll develop analytical skills, plus learn about ethics, business communication and leadership as part of the core business curriculum. A marketing degree from JU is great preparation for careers in marketing, sales, advertising, public relations and more.
The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.

Career Opportunities:
The marketing major is intended to prepare students for entry-level positions in advertising, brand management, marketing research, retail management, and professional sales. Through careful planning, a student who elects a major in marketing may add a second major from a complementary area such as economics, management, international business, psychology, or other fields of interest.



Major Requirements

Students majoring in marketing must complete the University and Davis College of Business Core requirements. In addition, marketing students must take the following courses:

Courses Course Credit
MKG 331 Advertising Management 3
MKG 333 Sales and Customer Relationship Management 3
MKG 438 Marketing Strategy 3

MKG xxx Two (2) additional MKG courses chosen from: MKG 334, 336, 341 and 435

XXX xxx Business Elective (1)*



Total: 18

*The One (1) 3-credit business elective course numbered 300 or above from outside the Davis College of Business core and major requirements.

Minor Requirements

A minor in marketing requires that the student take MKG 301: Principles of Marketing, and nine (9) credit hours of additional marketing courses chosen with the written approval of a marketing faculty member. Courses chosen for the marketing minor must be made from the following marketing courses:

Courses Course Credit

MKG 301 Principles of Marketing

Choose Three (3) 3-credit courses from the following:

MKG 331 Advertising Management

MKG 333 Sales and Customer Relationship Management 3
MKG 334 Retail Management 3
MKG 336 Consumer Behavior 3
MKG/INB 341 International Marketing 3
MKG 435 Marketing Research Methods 3

MKG 438 Marketing Strategy








Students in the Davis College of Business majoring in other areas may apply MKG 438 against the requirements of a marketing minor (except as noted: a course taken as part of a major cannot also be used to satisfy the requirements of a minor.)​

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