Davis College of Business at Jacksonville University

Faculty & Research

Dr. Russell K. Baker

AACSBAACSB Accreditation

Professor of Management

Dr. Russell Baker is an Associate Professor of Management Information Systems at Jacksonville University’s Davis College of Business. He is currently a member of the Microsoft Dynamics Academic Advisory Council, past president and director of the Southern Association for Information Systems, and past director of the Florida Association of Teacher Educators. Dr. Baker also currently serves as the Executive Editor for the Academic and Business Research Institute. As the author or coauthor of over seventy published manuscripts, he is the recipient of the 2007-2008 Jacksonville University Scholar Award and the 2008-2009 Jacksonville University Professor of the Year.


Ph.D. Instructional Technology, University of South Florida
D.B.A. Dual Cognate: Information Systems Management & Management, University of Sarasota
M.S. Management, Troy State University
B.S. Management, Troy State University
B.S. Human Relations, State University of New York 
Academic Experience
Professor of Management, Jacksonville University, 2004 – Present
Instructor / Faculty & Staff Technology Trainer, The University of Tampa, 1998 - 2004           
Director of Graduate Studies / Professor, Florida Metropolitan University, 1994 – 99                 
Professional Experience
Executive Director, Academic and Business Research Institute, 2008 – Present
OCR Systems Analyst consultant, RecTec, Inc., 1991 – 94                  
AIC, Inc., Tampa, Florida 1977 – 90
President 1987 - 90
Vice President - Operations 1979 - 86
Sales Engineer 1977 - 79
Recent Scholarship & Research
Baker, R., Adams, M.. and Thornton, B., (July, 2009), Using a two-treatment factorial design to analyze the first-day percent change in price for initial public offerings, Journal of Business and Economics Research, (peer-reviewed journal).
Baker, R., Adams, M.. and Thornton, B., (May, 2009), Asymmetric price adjustment: are IPO prices too “Sticky”?, Journal of Business and Economics Research, (peer-reviewed journal).
Baker, R., Adams, M.. and Thornton, B., (November, 2008) Dutch Auction or Dutch Uncle: A Case Study of the NetSuite IPO, Journal ob Business Case Studies, (peer-reviewed journal).