Davis College of Business at Jacksonville University

Faculty & Research

Dr. Richard Murphy

AACSBAACSB Accreditation

Assistant Professor of Marketing

Dr. Murphy has been at Jacksonville University since 2006. He has published extensively in the field of Market Research. Murphy's most recent publications has appeared in The Journal of Global Business Management and The Journal of American Academy of Business, Cambridge.
His primary areas of research are in consumer value in a changing economy and market strategy. His extracurricular activities include his grandchildren, golf, community service and organizational lectures. Dr. Murphy lives in Ponte Vedra Beach with his wife of 45 years and their handicapped daughter. They also have a son and daughter-in-law and two grandchildren that live in East Stroudsburg, Pa.


D.B.A. -  Management (First Specialty), Nova Southeastern University, 1999
Marketing (Second Specialty), Nova Southeastern University, 2002
M.B.A. - Quantitative Management, Fordham University, New Your City, NY
B.S. - Business Management, St. Peters College, Jersey City, NJ
Academic Experience
Baker College, Management/Marketing 1999-2005
Florida CC Jacksonville, Management 1999
University of North Florida, Marketing, Strategy, 1999-2004
Central Michigan University, Org. Behavior, Financial Management, Quantitative Analysis, 2000-05
Nova Southeastern University, Marketing, Entrepreneurship, 1999-2006
Embry-Riddle University, Organizational Behavior, Operations Management, 2004-06
Recent Scholarship & Research
Consumer behavior and its relationship to organizational behavior, E-Marketing, Value conception of the consumer, Marketing, Customer Relations, Public Relations, Market Strategy and Market Research

“Green Marketing, Fad or Reality” Academy of Business Research March 2013


“The Effect of Ethical Pricing” Global Business & International Management Journal Vol. 6 Num. 1 January 2013”


“Is Emotional Intelligence the Key to Medical Sales Success?: The Relationship Between EI and Sales Performance” Review of Management Innovation and Creativity Vol. 5 Issue 16 2012