Davis College of Business at Jacksonville University

Faculty & Research

Dr. Richard Murphy




AACSBAACSB Accreditation
 

Assistant Professor of Marketing

Education
DBA, Management (First Specialty), Nova Southeastern University, Ft. Lauderdale, FL, 1999
Marketing (Second Specialty), Nova Southeastern University, Ft. Lauderdale, FL, 2002
MBA, Fordham University, New Your City, NY,1974
B.S., St. Peters College, Jersey City, NJ, 1971
Research Interests
Consumer behavior and its relationship to organizational behavior, E-Marketing, Value conception of the consumer, Marketing, Customer Relations, Public Relations, Market Strategy and Market Research

Dr. Murphy has published extensively in the field of Market Research. His most recent publications has appeared in The Journal of Global Business Management and The Journal of American Academy of Business, Cambridge.

His primary areas of research are in consumer value in a changing economy and market strategy. His extracurricular activities include his grandchildren, golf, community service and organizational lectures. Dr. Murphy lives in Ponte Vedra Beach Beach with his wife of 45 years and their handicapped daughter. They also have a son and daughter-in-law and two grandchildren that live in East Stroudsburg, Pa.