Davis College of Business at Jacksonville University

Faculty & Research

Dr. Mary Werner




AACSBAACSB Accreditation
 

Professor of Marketing

Dr. Mary Werner has been at Jacksonville University since 1986 and believes strongly in exposing students to practical real world type experiences in the classroom. All of her students do marketing plans that are plans for putting products on the market. Many of her students have used these plans to actually sell a product. Dr. Werner currently teaches the Principles of Marketing courses in the Traditional Undergraduate Program. Dr. Werner has taught in the MBA, Executive MBA and ADP Programs and is the former Chair of The Division of Management, Marketing and Entrepreneurship at JU. She has also published research in the areas of the marketing of higher educations, international marketing, consumer behavior, marketing strategy and online retailing and advertising. Dr. Werner enjoys reading in her spare time.

Education

Ph.D. - Marketing, University of Tennessee

M.B.A. - Marketing, University of Miami (FL)

B.B.A. - Marketing, Emory University

Academic Experience

Research Assistant, Graduate Teaching Assistant - University of Tennessee, 1979-84

Research Assistant - University of Miami (FL), 1977

Professional Experience

Management Research Analyst - Southeast Banking Corporation, 1977-79

Research Assistant, Marketing Research Department - Burger King Corporation, 1976-77

Advertising Internship - Colle and McVoy Advertising Agency, 1976

Recent Scholarship & Research

Murphy, Richard, Sepehri, Mohamad, and Werner, Mary, “Is Market Orientation an Advantage for Business Performance?,” The Journal of American Academy of Business, Cambridge, Volume 18, Number 2, March, 2013.
                                                                                    
Werner, Mary, Sepehri, Mohamad, and Murphy, Richard, “ An Examination of the Extent of Influence of the Post 2007 Global Economy on the Determination of Global Marketing Strategy,”  The Business Review, Cambridge, Volume 18, Number 2,  December, 2011.
 
Werner, Mary and Murphy, Richard,” An Examination of the Evolution and Development of Direct Marketing that Implicates the Appropriate Use of Direct Marketing as Part of the Marketing Strategy Used to Market Products,” The Business Review, Cambridge, Volume 16, Number 1, December, 2010.