Davis College of Business at Jacksonville University

Faculty & Research

Dr. Don Capener

AACSBAACSB Accreditation

Dean, Davis College of Business

Dean Capener’s academic career began in 2001 at Monmouth College in Illinois. Dr. Capener wore multiple hats at Monmouth and was the first Hatch Professor of the Year in 2006. Dean Capener is first and foremost an entrepreneur, and also spent a considerable amount of time in management roles in advertising agencies and corporate environments such as Reebok and Visa. After starting Above the Rim apparel with his brother while running a small advertising agency in San Diego in 1988, both companies grew into profitable ventures and were sold in the mid-1990’s. During that part of his career, Dean Capener was recruited to teach part-time at San Diego State Univ. (SDSU) He loved the association with SDSU students and their energy and enthusiasm. Dean Capener continued to work in marketing management for Visa, Reebok and several start-up ventures for nine years until his second start-up, Netcentives, went public via NASDAQ in 1999. While CMO at Netcentives, he helped drive the marketing architecture and developed systems and technology solutions to distribute airline miles as rewards for online purchases and as employee bonuses.
Ph.D. - International Management, International School of Management, Paris, Fr.
MBA - Marketing, Thunderbird School of Global Management
B.A. - Political Science, Economics, Brigham Young University
Academic Experience
Vice President, Strategic Planning/Chief Marketing Officer, Monmouth College (IL) 2009-11
Interim Vice President, Enrollment Management, Monmouth College (IL) 2010
Elected Faculty Senator, Monmouth College (IL) 2005-07
Visiting Assistant Professor, Waseda University, Tokyo, Japan 2007-08
Associate Professor, Marketing, Monmouth College (IL) 2006-11
Assistant Professor, Monmouth College (IL) 2001-05
Lecturer, Advertising, San Diego State University, 1989-91
Professional Experience
Senior Vice President-Director of Client Services, Euro RSCG 4D 1999-2001
Vice President-Chief Marketing Officer, Netcentives, Inc. 1997-99
General Manager, Leo Burnett Company-ARC/Frankel 1993-97
Co-Founder, President of The Capener Company Advertising, Above the Rim/Reebok, 1987-1993
Recent Scholarship & Research
Capener, D. Cebula, R., James, M., Pordeli, H. (2012). Transforming Knowledge in the River City. CEO Magazine (BD)
Capener, Don. "Academic Strategy Revisited: A Practical Model for Incorporating Business Planning and Tools into the Management of Higher Education." Diss. International School of Management, 2011. Print.