Davis College of Business at Jacksonville University

Faculty & Research

Dr. Douglas Johansen

AACSBAACSB Accreditation

Assistant Professor of Marketing and International Business

Douglas Johansen is Assistant Professor of Marketing and International Business at Jacksonville University’s Davis College of Business. He also has over twenty five years of corporate experience in International Marketing and Business Development and has worked and lived all over the globe. His research interests include International Marketing, International Business, Marketing Strategy, Emerging Markets and Entrepreneurship, topics that form the basis for a wide range of scholarly publications, conference presentations and other scholarly work.​

Ph.D. Marketing & Multinational Business, Florida State University
Master of International Management, Finance & Marketing, Thunderbird School of Management
B.A. Letters and Creative Writing, University of Iowa
Academic Experience
Assistant Professor, Jacksonville University, 2009-Present
Instructor, Florida State University, 2006-09
Instructor of Marketing, University of North Florida, 2004-06
Professional Experience
Founder and President, Ecobid.com, Inc., 1997-2002
Principal, NOVABRAS, 1993-Present
Director of Business Development, Kenyon Group International, 1990-93
Vice President of Marketing/Director of Business Development, Coast to Coast Legal Referral Network, Inc 1988-90
International Market Development and Business Development Manager, XEROX University Microfilm International, 1984-88
Recent Scholarship & Research
 “Private and Public Voice: Exploring Cultural Influence.” Swanson, Scott, Robert Frankel, Marius Sagan and Douglas Johansen. 2011. Managing Service Quality.  21 (3)
Entrepreneurial- and Market-Oriented International SME’s: Fit to International Environments, Dynamic Capabilities and Competencies” Johansen, Douglas and Gary Knight 2010 International Business: Research, Teaching and Practice, 4(1)
“Interdisciplinary Project-Based Model for Enhanced Instruction of Marketing Courses” Johansen, Douglas, Florida State University, Claudia Scaff, University of North Florida and Jace Hargis, University of the Pacific. International Journal for the Scholarship of Teaching and Learning. January, 2009
Fluent French, Fluent Portuguese, Proficient German, Knowledge of Mandarin Chinese, Spanish
Personal Interests
Travel, languages, rugby, water polo, cooking