Davis College of Business at Jacksonville University

Curriculum

Marketing




AACSBAACSB Accreditation

The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.

The marketing major is intended to prepare students for entry-level positions in advertising, brand management, marketing research, retail management, and professional sales. Through careful planning, a student who elects a major in marketing may add a second major from a complementary area such as economics, management, psychology, or other fields of interest.

Major Requirements

Students majoring in marketing must complete the University and College of Business Core requirements. In addition, marketing students must take the following courses:

Courses Course Credit
MKG 331 Advertising Management 3
MKG 333 Sales and Customer Relationship Management 3
MKG 438 Marketing Strategy 3
MKG xxx Two (2) additional MKG courses chosen from: MKG 334, 336, 341 and 435 6
Total: 15

Electives

Courses Course Credit
One (1) 3-credit business elective course numbered 300 or above from outside the College of Business core and major requirements 3
Total: 3

Minor Requirements

A minor in marketing requires that the student take MKG 301: Principles of Marketing, and nine (9) credit hours of additional marketing courses chosen with the written approval of a marketing faculty member. Courses chosen for the marketing minor must be made from the following marketing courses:

Courses Course Credit
MKG 331 Advertising Management 3
MKG 333 Sales and Customer Relationship Management 3
MKG 334 Retail Management 3
MKG 336 Consumer Behavior 3
MKG/INB 341 International Marketing 3
MKG 435 Marketing Research Methods 3
MKG 438 Marketing Strategy 3

 

* Marketing Minor: MKG 301 plus Nine (9) Credits from MKG courses listed above for a total of twelve (12) MKG credits.


 

Students in the Davis College of Business majoring in other areas may apply MKG 438 against the requirements of a marketing minor (except as noted: a course taken as part of a major cannot also be used to satisfy the requirements of a minor.)​