Davis College of Business at Jacksonville University

Academic Programs

Sport Business

AACSBAACSB Accreditation
OUR Sport Business program provides students with a solid foundation in business integrated into a dynamic sport curriculum. A recent PriceWaterhouse report notes that revenue in the sport industry continues to rise and is expected to total almost $145 billion by 2015.
You’ll examine how well a sponsor’s marketing plan is communicated to fans at a golf tournament.  Or maybe investigate the impact of a football game or a car race on a city’s economy.  Our coursework helps students progress through a range of sport classes in promotion, technology, finance and management and is capped off with a senior seminar class where students work with a client on a real-world project.
Jacksonville University’s location in northeast Florida offers students a strong symbiotic link to practical experience opportunities with professional sports teams, leagues and organizations from auto racing and golf to football and tennis.
Career Opportunities
Students earning the BBA in Sport Business will be prepared to enter the industry at a variety of levels including community, scholastic, collegiate and professional positions.  Opportunities in the Sport Business profession range from marketing, finance and management to sponsorship, public relations or communications.   The core business courses provide the basis for students to progress to a collection of Sport Business courses that emphasize the diverse nature of the industry along with requirements to approach the decision-making process using a quantitative approach.
Major Requirements
Students majoring in sport business must take the Davis College of Business (DCOB) core courses in addition to the following courses:
Code    Course                                                    Credit:

SPO300 Introduction to Sport Business                       3
SPO320 Facility and Event Management                     3
SPO450 Sport Law and Compliance                            3
SPO460 Sport Business Strategy                                  3
Two (2) Business Elective course from:
             SPO303, SPO490, MKG333,
              MKG336, MGT360,
              or course approved by advisor                                  6
                                                            TOTAL:         18
Additional Requirements
Additionally, students must take one (1) business elective course outside the DCOB core and major requirements.
Students majoring in accounting must earn a “C” or better in ACCT 201 and ACCT 202 before taking all 300 level and above accounting courses, except ACCT 305. In addition, accounting majors must earn a “C” or better in ACCT 311 before taking ACCT 312 and ACCT 453. Finally, accounting majors must earn a “C” or better in ACCT 312.

Minor Requirements
A Sport Business Minor must take SPO300: Introduction to Sport Business plus nine (9) credit hours of additional sport business courses chosen with the written approval of a sport business faculty member.
Choose three (3) courses from the list below:

SPO301 Sport Finance and Economics
SPO303 International Aspects of Sport
SPO320 Facility and Event Management
SPO370 Sport Promotion and Technology
SPO450 Sport Law and Compliance
SPO460 Sport Business Strategy
DCOB Core Requirements
These courses are to be taken during the freshman and sophomore year:
ACCT 201 Principles of Accounting I 5
ACCT 202 Principles of Accounting II 5
MGT 308 Business Communications WI/SI 5
MGT 321 Legal and Ethical Environment of Business 1, 2, 5
DSIM 203 Applied Business & Econ Analysis 5
ECON 201 Principles of Macroeconomics 5
ECON 202 Principles of Microeconomics 5
MATH 112 Modern App of Mathematics 4, 5
These courses should be taken only when student has attained junior status:
DSIM 301 Business Statistics
DSIM 305 Quantitative Business Methods
SPO301 Sport Finance and Economics 1
INB 303 Competing in the Global Environment
MGT 310 Organizational Behavior and Leadership
MGT 320 Leadership
SPO370 Sport Promotion and Technology 1,3
MKG 301 Principles of Marketing 
These courses should be taken only when student has attained senior status:
DSIM 350 Project & Operations Management 1
MGT 432  Business Strategy Venture Dev 1   
1. Except  AVO majors
2. Except  AVM  majors
3. Accounting majors take ACCT 370 instead of
   DSIM 370.
4. MATH 112 or any higher-level mathematics (MATH) course that includes Calculus will fulfill this Core requirement.
5. A “C” (2.0) or better is required in each of the DCOB core courses in order to use these courses as part of the core requirement for all business majors.​