Davis College of Business at Jacksonville University

Academic Programs

Programs




AACSBAACSB Accreditation

Our undergraduate majors build on a solid university core program. The business core courses provide a broad exposure to all major business disciplines with a strong leadership development e​mphasis. You build a solid foundation and the leadership skills needed in launching a lifelong career. Listed below are our current undergraduate majors and their missions.

Accounting

Provide accounting majors with core accounting knowledge and the necessary problem solving and critical thinking skills to develop successful careers in the field of accounting.​ Accounting students also become excellent candidates for management positions in such areas a banking, investment houses, and brokerage firms.

Economics

Upon completion of this degree, students will be able to apply economic concepts and tools to research and analyze real world microeconomic and macroeconomic problems and evaluate alternative economic policy proposals. Students learn how economics affects our whole world – from government and public policy, to banking, private industry, politics and labor relations.

Finance

Students will gain an awareness and unde​rstanding of financial theories, responsibilities and practices as applied to decision-making to acquire and manage real and financial assets for the purpose of creating and maintaining economic (market) value. The finance major includes a broad introduction to business fundamentals, including courses in ethics, communication and leadership.

General Business​

The mission of the general business major is to provide students with a broad overview and cross-section of functional business knowledge and skills. No matter what industry a student desires to pursue, students shall be prepared with skills which will be beneficial to their advancement in their career.

International Business

Our goal is to develop a global awareness of business issue​s and dynamics, and the competencies essential to successful functioning within the global environment. Students to expand their education and skills, receive exposure to real-life experiences, and experience how business works globally.

Management​

The mission of the Davis College of Business management major is to develop skilled and competent managers who are able to successfully lead and compete in a global busin​ess environment. The courses in this major are designed to provide the student with an understanding of the application of management concepts from the basic principles to the development of the organizational objectives and the strategies necessary to achieve these objectives. 

Marketing​

The marketing major is designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.​ Engaging with faculty and businesses, the marketing program is focused on applying marketing theories and building marketing strategies for business.

Sport Business

Sport Business prepares students for leadership positions in community, school, collegiate and professional environments. The curriculum presents core busine​ss and sport management knowledge augmented with interdisciplinary topics., which commences with a real-world sports project.

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