Davis College of Business at Jacksonville University

Academic Programs


AACSBAACSB Accreditation

Our undergraduate majors build on a solid university core program. The business core courses provide a broad exposure to all major business disciplines with a strong leadership development e​mphasis. You build a solid foundation and the leadership skills needed in launching a lifelong career. Listed below are our current undergraduate majors and their missions.


To provide accounting majors with core accounting knowledge and the necessary problem solving and critical thinking skills to develop successful careers in the field of accounting.​


Economics Citizenship - Upon completion of this degre​e, students will be able to apply economic concepts and tools to research and analyze real world microeconomic and macroeconomic problems and evaluate alternative economic policy proposals.


Students will gain an awareness and unde​rstanding of financial theories, responsibilities and practices as applied to decision-making to acquire and manage real and financial assets for the purpose of creating and maintaining economic (market) value.

General Business​

The mission of the general business major is to provide students with a broad overview and cross-section of functional knowledge and skills.

International Business

Our goal is to develop a global awareness of business issue​s and dynamics, and the competencies essential to successful functioning within the global environment.


The mission of the Davis College of Business management major is to develop skilled and competent managers who are able to successfully lead and compete in a global busin​ess environment.


The marketing major is designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.​

Sport Business

Sport Business prepares students for leadership positions in community, school, collegiate and professional environments. The curriculum presents core busine​ss and sport management knowledge augmented with interdisplinary topics.​