Davis College of Business at Jacksonville University

Academic Programs

General Business

AACSBAACSB Accreditation
The general business major is designed for students who have a keen interest in learning the skills necessary to succeed in business. It also permits the student with unique career objectives to select courses aimed at meeting this specific need. The major has a progressive and relative course design that enables students to learn the major areas within an organization and create a broad search for career opportunities upon graduation.
Classes such as accounting, statistics, management, marketing, and finance, among others, will prepare students for the essential areas within business. So no matter what industry a student may be interested in upon graduation, a degree in general business will have prepared him or her for the next step.
Career Opportunities
The general business program at JU provides the basic foundations for entry-level management positions in a broad range of industries. Jacksonville University business graduates have gone on to successful careers in a variety of areas, both in the public and private sector domains.  A number of key executives and upper-management positions are now being performed by Davis College of Business graduates.  Some of their employers include Merrill Lynch-Financial Data Services, CSX, Florida Blue, Georgia Pacific Corporation, LPS, Prudential Insurance Company of America, The State Farm Companies Foundation, and United Parcel Service. This degree is also a good preparation for an MBA program or other advanced study in business.
Major Requirements
Students majoring in general business must take the Davis College of Business (DCOB) core courses in addition to the following courses:
 Code Course Credit:         
 ACCT 310 Managerial Accounting I                             3
 ECON xxx One (1) upper level course in Economics  3
 FIN xxx * One (1) upper level course in Finance         3
 MGT 360 The Management of Human Resources     3
 MKG 438 Marketing Strategy                                         3
 One (1) upper level course in business:                          
 ACCT, DSIM, ECON, FIN, MKG or MGT                    3
                                                                        TOTAL:    18
* FIN 300 cannot be used as part of the General Business major.

Minor Requirements
A minor in General Business is available for non-business majors only and requires 15 credit hours as follows:
Code Course Credit:          
ACCT 201  Principles of Accounting I                            3
ACCT 202  Principles of Accounting II                          3
                MGT 321  The Legal and Ethical                                     3
                Environment of Business
                MGT 310  Organizational Behavior and                        3
                Leadership Skills
MKG 301  Principles of Marketing                                  3
                                                                        TOTAL:    15
DCOB Core Requirements
These courses are to be taken during the freshman and sophomore year:
ACCT 201 Principles of Accounting I 5
ACCT 202 Principles of Accounting II 5
MGT 308 Business Communications WI/SI 5
MGT 321 Legal and Ethical Environment of Business 1, 2, 5
DSIM 203 Applied Business & Econ Analysis 5
ECON 201 Principles of Macroeconomics 5
ECON 202 Principles of Microeconomics 5
MATH 112 Modern App of Mathematics 4, 5
These courses should be taken only when student has attained junior status:
DSIM 301 Business Statistics
DSIM 305 Quantitative Business Methods
FIN 301 Corporate Finance 1
INB 303 Competing in the Global Environment
MGT 310 Organizational Behavior and Leadership
MGT 320 Leadership
DSIM 370 Management of Information Tech 1,3
MKG 301 Principles of Marketing 
These courses should be taken only when student has attained senior status:
DSIM 350 Project & Operations Management 1
MGT 432  Business Strategy Venture Dev 1   
 * The course listings are an example of a degree plan.
    Students should meet with advisor before selecting
    courses for registration.
1. Except  AVO majors
2. Except  AVM  majors
3. Accounting majors take ACCT 370 instead of
   DSIM 370.
4. MATH 112 or any higher-level mathematics (MATH) course that includes Calculus will fulfill this Core requirement.
5. A “C” (2.0) or better is required in each of the DCOB core courses in order to use these courses as part of the core requirement for all business majors.​