Davis College of Business at Jacksonville University

Academic Programs

General Business




AACSBAACSB Accreditation
The Business Administration (General Business) major is designed for students who have a keen interest in learning the skills necessary to succeed in business. It also permits the student with unique career objectives to select courses aimed at meeting this specific need. The major has a progressive and relative course design that enables students to learn the major areas within an organization and create a broad search for career opportunities upon graduation.
 
Classes such as accounting, statistics, management, marketing, and finance, among others, will prepare students for the essential areas within business. So no matter what industry a student may be interested in upon graduation, a degree in general business will have prepared him or her for the next step.
 
Career Opportunities:
The general business program at JU provides the basic foundations for entry-level management positions in a broad range of industries. Jacksonville University business graduates have gone on to successful careers in a variety of areas, both in the public and private sector domains.  A number of key executives and upper-management positions are now being performed by Davis College of Business graduates.  Some of their employers include Merrill Lynch-Financial Data Services, CSX, Florida Blue, Georgia Pacific Corporation, LPS, Prudential Insurance Company of America, The State Farm Companies Foundation, and United Parcel Service. This degree is also a good preparation for an MBA program or other advanced study in business.
 

Major Requirements

Students majoring in Business Administration (General Business) must take the Davis College of Business core. In addition, they must take the following courses (NOTE: Course prefixes noted in brackets indicate new course prefix under changes due to General Business name change effective Fall 2010):
Courses Course Credit
ACCT 310 Managerial Accounting I 3
ECON xxx One (1) upper level course in Economics 3
FIN xxx * One (1) upper level course in Finance 3
MGT 360 The Management of Human Resources 3
MKG 438 Marketing Strategy 3
One (1) upper level course in business: ACCT, DSIM, ECON, FIN, MKG or MGT^
Total: 18
* FIN 300 cannot be used as part of the General Business major.
^ The one (1) business elective course must be at the 300 level or higher outside the Davis College of Business core and major requirements.

Minor Requirements

A minor in General Business is available for non-business majors only and requires 15 credit hours as follows:
Courses Course Credit
ACCT 201 Principles of Accounting I 3
ACCT 202 Principles of Accounting II 3
MGT 321 The Legal and Ethical Environment of Business 3
MGT 310 Organizational Behavior and Leadership Skills 3
MKG 301 Principles of Marketing 3
Total: 15​