Davis College of Business at Jacksonville University

About DCOB

Vision, Mission and Goals

AACSBAACSB Accreditation


To be recognized as an institution that cultivates global leaders who positively influence and serve their communities, business and nation.


To deliver high quality educational programs that develop leaders who create and promote ideas with a strategic mindset; demonstrate their business expertise; lead organizations toward economic success; and exhibit the highest standards of professionalism and ethics.

Core Mission Values

a.       We are committed to supporting continuous personal, professional and leadership development of our students, alumni, and community members.
b.      We support progressive and meaningful research, creative activity, and knowledge dissemination. We celebrate excellence in teaching.
c.       We strive to become thought-leaders in global management education based on our active pursuit of global partners in business and education
d.      We recognize the value of ethnic and cultural diversity and welcome and respect people of differing backgrounds, beliefs, and points of view.
e.      We value and foster mentoring relationships and shared responsibility for learning.
f.       We embrace and explore technology as a means of enhancing and delivering management instruction in order to increase flexibility for our students and expand our academic outreach.
g.      We actively seek partnership opportunities with the corporate community in order to enrich the educational experience of our business students and promote the practical relevance of our college.
Strategic Priorities

  • Strategic Priority 1: Develop a Sustainable Growth Model

  •              SMP (1): Develop Financial Strategies to Support the School's Mission


  • Strategic Priority 2: Create a Robust Operating Structure

  •               SMP (2): Review administrative structure and processes for quality growth

       SMP (3): Increase availability and use of technology

       SMP (4): Review of the Mission Statement to accommodate change


  • Strategic Priority 3: Continue Improving Quality

  •               SMP (5): Initiate revisions to curricula

       SMP (6): Support faculty development

       SMP (7): Enhance student opportunities for professional development

       SMP (8): Develop and implement assessment plan


  • Strategic Priority 4: Create a Distinctive Identity & Brand

    • SMP (9): Enhance and develop Davis Leadership Center

      SMP (10): Increase interaction with business community and outreach