MKG 301. Principles of Marketing (3; F/S)
Three hours per week. Prerequisites: Junior status or permission of the instructor. An introductory course dealing with the fundamental aspects of market analysis and the management of the company’s product, pricing, distribution, and promotion activities.
MKG 331. Advertising Management (3; F/S)
Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to advertising planning, campaign development, media strategy and selection, and the appropriate control and evaluation tools.
MKG 333. Sales and Customer Relationship Management (3; F/S)
Three hours per week. Prerequisites: Junior status and MKG 301. An analysis of the personal selling function, development of selling skills, and the basic responsibilities of sales management.
MKG 334. Retail Management (3; F)
Three hours per week. Prerequisites: Junior status and MKG 301. Retail operations management. Topics deal with store policies, layout and design, buying, merchandising, pricing, inventory, and financial management.
MKG 336. Consumer Behavior (3; S)
Three hours per week. Prerequisites: Junior status and MKG 301. Examines various psychological and social forces that influence consumers’ choice behavior. Principles of perception, learning, and attitude formation and change are studied from a marketing perspective, particularly as they relate to brand loyalty, product positioning and differentiation, pricing, and promotion.
MKG/INB 341. International Marketing (3; F)
Cross listed with INB 341. Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to understanding a foreign country’s culture and environment for the development of international marketing programs and to various factors that influence the exporting of domestic marketing strategies to foreign marketing environments. Current issues in cross-cultural marketing are explored. Credit cannot be awarded for both MKG 341 and INB 341.
MKG/DSIM 371. E-Business Management (3; F/S)
Cross-listed with DSIM 371. Three hours per week. Prerequisite: DSIM 203RI. This course prepares the next generation of business managers for success in electronic business. It explores the tools, skills, business and social implications of emerging electronic business. In addition to acquiring basic skills for identifying electronic business opportunities and creating a presence in the online marketplace, the student reexamines fundamental processes of business as they are performed in cyberspace in contrast to the marketplace. Topics include an introduction to the economics of information and information products, the roles of e-supply chains, corporate portals and public business-to-business exchanges; e-support services, auctions and e-commerce security issues and processes; the impact of e-commerce on organizational strategy and industry structure; in-depth assessment of successful e-commerce strategies; and innovative e-commerce systems. Students complete an organization case study of e-business technology implementation and create a business plan for a technology venture. Credit cannot be awarded for both MKG 371 and DSIM 371.
MKG 435. Marketing Research Methods (3)
Three hours per week. Prerequisites: Senior status, and MKG 301, and DSIM (BUS) 301 or permission of the instructor. The use of the marketing research process as a tool for solving management problems. The sources of data, sampling procedures, questionnaire design, data collection, and analysis are emphasized.
MKG 438. Marketing Strategy (3; F/S)
Three hours per week. Prerequisites: MKG 301 and senior status. Designed to develop an understanding of the complexity of performing the total marketing function in a modern business firm. Special attention is given to the nature and scope of strategic decision-making in marketing and to procedures used in developing a strategic marketing plan consistent with corporate objectives and policies.
MKG 480. Special Topics in Marketing (3)
Three hours per week. Prerequisite: Senior status or permission of the instructor. A study of selected topics of major interest in marketing not covered in other course offerings. The topic for the semester will be indicated in advance, and the students may repeat the course one time, maximum credit of six hours, so long as the topic is different.
MKG 490. Internship in Marketing (var. 1-3)
Five to 15ours per week. Prerequisites: Junior or senior status and an overall GPA of 2.5 or better and 3.0 or better in the major. For additional information, see the introduction to the Davis College of Business section in this catalog.
MKG 540. Strategic Marketing in a Digital Economy (3)
Prerequisite: ACCT 500 or equivalent. Examines information as the basis for strategic decisions by marketing managers in consumer, commercial and industrial markets. Designed to enable students to acquire the necessary skills in planning as well as those needed to make necessary marketing decisions. It explores serving customers electronically using the Internet, cell phones and other mobile devices. Topics covered include personalization and customization, technology readiness, self-service technologies and e-service quality measurement.
MKG 587. Special Topics in Marketing (var. 1-3)
A study of selected topics of major interest in Marketing not covered in other course offerings. May be taken for credit more than once, if different topic.
MKG 590. Internship for Curricular Practical Training (1-3, max. 6)
This for-credit internship experience provides a practical application of principle and theory in an actual business setting through an internship opportunity. Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. This may be part-time or full-time practical work experience in the student's field of study. The internship may be located at an on or off-campus facility. Internship may not be taken until the student has completed at least one semester of enrollment in the graduate program. Open to all graduate students, including international graduate students (Master/Doctoral).
MKG 592. Independent Studies in Marketing (var. 1-3, max. 3)
A study of related Marketing topics that is closely supervised by a faculty member. Activities will normally be conducted by students out of the classroom with periodic meetings and evaluation by the faculty member who is mentoring the project. May be taken for credit more than once, but only 3 credit hours will be counted toward satisfying the degree requirements.
MKG 595. Competitive Marketing Strategy (3)
Offered in the Executive MBA program only. The role of marketing strategy in achieving an organization’s strategic goals is explored. Students learn the marketing concepts and practices used by successful companies in creating and sustaining customer value and competitive advantage. Emphasis is on planning and implementing effective, socially responsible and customer-centric marketing programs within continuously evolving global markets. Students apply key concepts for analyzing environmental trends, identifying product opportunities, assessing market potential and developing effective marketing plans.
MKG 785. Dissertation I/Applied Research I (6)
This course is an independent application of research, design, and methods that leads to the completion of an original research study under the guidance of the student's doctoral committee. Throughout the development, implementation, and evaluation of the dissertation project, the student should meet regularly with his/her dissertation chair. As necessary, the student should also meet with other members of his/her committee to review specific portions of the proposal as appropriate to their expertise. Periodic revisions should be circulated to all members of the committee upon approval of the committee chair. Revisions should be noted in a cover memo to the committee members such that they will be kept up to date. When the study is completed and ready, final approval must be received, in writing, from the chair of the dissertation committee with agreement from all members of the committee. This process must be completed at least one month prior to the proposed date for the dissertation defense. With the designated approval, the defense date will then be scheduled.
MKG 790. Dissertation II/Applied Research II (6; for preparing the submission and defense)
This course focuses on the last phase of the candidate's doctoral work. This is the last course before graduation. In this course, candidates will finalize all remaining degree requirements. Over the course of final semester, candidates will present and defend their research to their DBA dissertation committee, make any required changes to their dissertation, and gain full final approval of all committee members and applicable representatives of JU's academic units.
MKG 795. Dissertation Extension (1; if needed)
This course will be a continuation of work on dissertation if not completed within the normal scope of the program.
MKG 800. Special Topics (3)
A study of selected topics of major interest to doctoral candidates not covered in other course offerings. Topic for the semester will be indicated in advance, and the student may repeat the course once if the topic is different for a maximum of six hours.