Marketing

The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.

The marketing major is intended to prepare students for entry-level positions in advertising, brand management, marketing research, retail management, and professional sales. Through careful planning, a student who elects a major in marketing may add a second major from a complementary area such as economics, management, psychology or other fields of interest.

 

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MAJOR REQUIREMENTS

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Students majoring in marketing must complete the University and College of Business Core requirements. In addition, marketing students must take the following courses: 
 

Code	Course	Credit
MKG 331	Advertising Management	3
MKG 333	Sales and Customer Relationship Management	3
MKG 438	Marketing Strategy	3
MKG xxx	Two (2) additional courses chosen from:  MKG 334, 336, 341 and 435	6
	Total:	15

Electives

Code	Course	Credit
XX xxx	One (1) 3-credit business elective course numbered 300 or above from outside the College of Business core and major requirements	3
	Total:	18

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MINOR REQUIREMENTS

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A minor in marketing requires that the student take MKG 301: Principles of Marketing plus nine (9) credit hours of additional marketing courses chosen with the written approval of a marketing faculty member. 

Choose three (3) three-credit courses from below for the marketing minor:

Code	Course	Credit
MKG 331	Advertising Management	3
MKG 333	Sales and Customer Relationship Management	3
MKG 334	Retail Management	3
MKG 336	Consumer Behavior	3
MKG/INB 341	International Marketing	3
MKG 435	Marketing Research Methods	3
MKG 438	Marketing Strategy	3
	Subtotal:	9
	Total:	12

Students in the Davis College of Business majoring in other areas may apply MKG 438 against the requirements of a marketing minor. A course taken as part of a major cannot also be used to satisfy the requirements of a minor.​